Issues Development

A campaign/candidate stance on the issues is a deeply personal yet very public affirmation of your core values. But in order to fully commit to and defend these stances in the public forum, it is essential to have thoroughly researched and studied each topic as well as take into consideration the necessary political variables at play. New Strategies Group provides you with policy research, guided internal campaign policy discussions, policy paper drafting and incorporated policy positions into the campaign's messaging and branding effort.

We offer these services to all of our client/partners so they are prepared to publicly debate the issues with confidence and recruit like-minded supporters and donors to their effort.

In the early stages of the 1984 general election major polls showed Ronald Reagan's re-election bid down double-digit points. With Ed Rollins as Reagan's National Campaign Director the campaign recovered to win one of the most amazing election victories in American history, turning that 18-point deficit into an 18 percent advantage in the popular vote. On Election Day the campaign won 49 out of 50 states and the highest number of electoral votes ever in the Electoral College.

Case Study - Fairtax, Fairtax.org

New Strategies Group leadership, in conjunction with the dedicated FairTax team, built and executed a plan that put the nonprofit squarely in the national spotlight and was highlighted in the National Review as being "the biggest success story of the 2008 Republican primary season."