New Strategies for Issue Campaigns

New Strategies Group knows the important role referendums, propositions and other ballot initiatives play in influencing conservative public opinion and policy. We work with you every step of the way to ensure your campaign maintains a clear, consistent message and anticipates the strategy and tactics of the opposition.

NSG is prepared to help your conservative-oriented effort from the earliest stages of ballot collection to the final grassroots push.

In the early stages of the 1984 general election major polls showed Ronald Reagan's re-election bid down double-digit points. With Ed Rollins as Reagan's National Campaign Director the campaign recovered to win one of the most amazing election victories in American history, turning that 18-point deficit into an 18 percent advantage in the popular vote. On Election Day the campaign won 49 out of 50 states and the highest number of electoral votes ever in the Electoral College.

Case Study - Fairtax, Fairtax.org

New Strategies Group leadership, in conjunction with the dedicated FairTax team, built and executed a plan that put the nonprofit squarely in the national spotlight and was highlighted in the National Review as being "the biggest success story of the 2008 Republican primary season."